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Tuk Tuk Chai

About the client

TukTuk Chai is the bold new drinks brand that dares to be different. With a taste for adventure and a passion for cultural fusion, they’re breaking into the tea game in style with a spicy take on your everyday cuppa.

The brainchild of Indian-born entrepreneur Rupesh and his Parisian wife Alexandra, a travel-loving, multicultural couple who have made London their home. During their travels across Kerala, Rupesh introduced Alex to chai. It was love at first sip. Upon returning to London, the couple couldn’t satisfy their chai craving anywhere. No ‘chai latte’ could even come close to the rich, complex, spicy chai that Alexandra had fallen in love with.

They realised that, if they wanted the real deal, they’d have to brew it themselves. And that’s exactly what they’ve been doing ever since – brewing up a storm in their London kitchen in pursuit of the perfect cup of chai.


The brief

Salt was tasked with taking TukTuk Chai’s existing brand and bringing them to life in a suite of marketing collateral, ranging from the development of a brand new website to a suite of exhibition materials to help launch the brand on the world. This meant making sure that the TukTuk Chai logo, packaging, website and raft of associated marketing support material all worked in harmony, whilst remaining visually striking to the consumer.

Their verdict

“Salt has been an asset to our brand. Gareth worked closely with us on the initial website design and was only too happy to add his wider team into the mix when we needed help creating some visual striking exhibition materials for our debut and launch at the International Food & Drink Event (IFE). We hope to continue to work closely with him over the next few months as we explore the potential for building ecommerce into the website and continue to utilise his skills to develop the TukTuk Chai brand.”


Visit Tuk Tuk Chai www.tuktukchai.co.uk 

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