Latona London is a new brand of Skin Serum’s, founded by Cally Jane Beech. The UK brand has been professionally developed with the needs of the customer in mind paying great attention to what their target audience wanted to have in a skin serum.
Initially the brand will be launched with two premium serums on offer with different properties, with a view of adding to the product range in the coming months.
Having worked with them on their So Smile brand for teeth whitening products, Salt was tasked with creating the brand from scratch for Latona London, creating the logo, the overall style of the brand and their packaging, this was literally a blank canvas.
The brief was that this was a premium product and the brand had to follow suit. A brand that would not only work on packaging, but also something that could be used across the website and all other marketing materials.
"As a new business we would be lost without Salt’s input. They are there as and when I need their services which is a lot just lately. They has fully designed our new product logo and packaging along with website support upgrades and graphics. As a company we have moved the business in the right direction without massive costs and outlays. Thank you, we couldn't of managed without you."