5 Web Design Trends for 2025
As we approach a new year, it’s time to look forward to new design trends for websites that you’ll see more and move over the next twelve months. Design trends don’t just give us an insight into what looks pretty, but also tells us how users engage with websites. The more you focus on designing for the user, the more likely you are to convert that user into a customer. Makes sense right?!
1. Anti-Design
2025 is leaning towards pushing boundaries with web design, with a big shift away from neat symmetrical layouts towards extreme and imperfect unbalanced design. Overlapping images and artwork, bold clashing colours and breaking all the rules will be seen more throughout the year rather than the perfect, polished look and feel of today’s websites. Intentional imperfections like these strengthen user experiences, challenges users to be more curious, look around and spend more time on a website.
2. Experimental Navigation
The new year will also see a break away from traditional static menus and dropdowns and instead favour unique navigation experiences and unexpected layouts that will captivate visitors and keep them on the site for longer, increasing engagement times and interaction.
3. Text-Only Headers
Traditionally websites open up with a video or a large scrolling image above the fold along with the traditional navigation and branding. More recent trends and certainly as we move into 2025 is for a much bolder and stripped back approach, focussing more on the big headline for the website (the selling point or KPI) with an eye-catching font and colour. It’s about grabbing the users attention quickly and more efficiently, it makes your site different and therefore stand out.
4. Dark Mode
On the practical side, dark websites help reduce eye strain, both on desktop and handheld devices and have been commonplace for apps and operating systems for some time. Current data suggests that 37% of iPhone users have adopted dark mode on their IOS devices.
Dark websites also create an ultra-modern look for your website and gives you the ability to highlight straplines or paragraphs that wouldn’t stand out as much otherwise.
5. Thumb-Friendly Mobile Navigation
There is more to responsive website design than simply ensuring your website views ok on handhelds and small screens but ensuring its ease of use. On mobile phones and other handhelds, we tend to favour more lazy scrolling experiences by using just one hand to scroll, meaning that (at least for right handed people) all functions and scrolling are accessible on the right hand side of the screen as our thumbs don’t stretch (at least not that easily) to the far left of the device.
