Content marketing is one of the best ways to promote your small business online, but if you don’t have any experience in copywriting, you may find it difficult to get started. Below, we have put together five ways to write better content for your company blog.
Read other people’s work
One of the best ways to become a better blogger is to read other people’s work. Not only does reading help you learn more about your niche and industry, but it shows you what sort of content works. If you see a piece of content that is proving particularly popular, then you can take down notes and attempt to copy what they’ve created in your own style and for your own niche. Follow bloggers, subscribe to their mailing lists and never stop reading.
Write for other people
Guest blogging is a great way to gain backlinks and spread the word about your products and services. Not only that, but it gives you real world experience writing for different audiences and adapting to different writing styles and guest blogging guidelines. Attempt to write at least one guest blog per month, on top of blogs you write for your own website, and you’ll soon improve your writing and find it easier to adapt to different styles.
Cut back on content
It’s a common misconception that the more content you write, the higher you’ll rank on search engines. Unfortunately, that isn’t the case. Of course, producing lots of high-quality content on a regular basis will prove popular with Google, but if you spread yourself too thinly and produce only mediocre content, you won’t rank and you’ll be wasting your time.
So, in order to improve your content, you should cut back on the amount of content you produce, and instead focus on quality rather than deadlines. One epic 5,000-word piece that covers everything you need to know about a subject will prove much more effective than 10 low-quality articles about a topic that’s already been covered 100 times before.
Include multimedia content
Content marketing is about much more than churning out blog posts. Your content should educate, inform and entertain your audience – and a great way to do that is through using multimedia content like infographics, GIFs and videos. If writing isn’t your strength, then you may find it easier to create graphics, speak on a weekly podcast or record yourself giving advice to customers. See what works for your business and your skillset and roll with it – good content is good content, regardless of the format!
Know your sources
Another great way to improve your content is to cite relevant and authoritative sources as often as you can. Your readers will find your content much more valuable and trustworthy if you include sources, statistics and case studies that backup your arguments, so having a good grip of your industry can help you stand out. It all comes back to reading – if you’re always checking out the latest blogs in your industry and niche, you’ll be well-informed to write quality content of your own.
Content marketing is a minefield, but you have to start somewhere. Try these five great ways to write better content, and you’ll soon be on the road to success. Good luck!
About the Author
Max Greene is the Managing Director of Muffin Marketing, a marketing agency specialising in content marketing, social media marketing, and search engine optimisation.